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Tentang Backlink

Backlink, backlink, dan backlink. Kalau ngobrol masalah SEO, pasti kata tersebut ambil bagian.

Banyakin backlink kalau mau dapet ranking bagus di search engine!

Submit ke social bookmark untuk dapet backlink!

Namun sebenarnya, makhluk apa sih backlink itu? Sejenis undur-undur-kah? Atau masih ada hubungannya dengan spesies monyet biru? Bagi yang sudah mengenal jauh tentang SEO tentu akan manggut-manggut saja, tapi bagi newbie, mendengar kata backlink mungkin akan sama membingungkannya dengan pada saat mereka mendengar nama domain “llanfairpwllgwyngyllgogerychwyrndrobwyll-llantysiliogogogoch.com“. Nah supaya gak bingung lagi, mari kita intip bersama sosok sebenarnya dari backlink

Apa Itu Backlink?

Bahasa sederhananya, backlink atau tautan balik adalah link atau tautan yang didapat oleh situs kita dari situs lain. Misalnya, situs A memberikan link ke situs B, ini berarti situs B baru saja mendapat backlink dari situs A. Berarti pula, situs B saat ini memiliki 1 buah backlink. Tidak susah kan konsepnya?

Untuk bahasan teknisnya, silahkan baca sendiri di Wikipedia. Saya sih malas, toh gak keluar juga di ujian semester, hehehe.

Macam Backlink

Dari arusnya, backlink dapat dibedakan menjadi 3 bagian:

1. One-Way Backlink

   

2. Two-Way Backlink

   

3. Three-Way Backlink

   

Yang pasti menjadi pertanyaan, mana di antara ketiganya yang paling baik? Jawabannya tergantung dari dua skenario berikut ini:

• Apabila situs yang memberikan backlink sudah terkenal dan memiliki posisi bagus di mesin pencari, maka backlink yang baik adalah tipe One-Way.
• Apabila situs yang memberikan backlink belum terkenal dan belum memiliki posisi bagus di mesin pencari (atau termasuk dalam dummy blog), maka backlink yang baik adalah tipe Three-Way.

Natural Backlink

Kondisi Natural Backlink atau backlink alami terpenuhi apabila backlink disisipkan dalam konten atau artikel dan dalam bentuk kalimat sehingga terkesan natural. Kebanyakan pemula mengira bahwa untuk mendapat backlink cukup dengan menyertakan link ke situs yang bersangkutan di bagian sidebar, padahal ini tidak tepat dan kurang optimal hasilnya. Selain itu, rawan dianggap sebagai paid link.

Text vs Banner

Satu lagi yang perlu diperhatikan, yang dihitung sebagai backlink oleh mesin pencari adalah link yang berupa teks (atau text link), bukan link yang ada dalam bentuk banner (banner link). Silahkan baca artikel saya yang terdahulu untuk lebih jelasnya.

PageRank vs SERP

Apa sebenarnya tujuan dari mengumpulkan backlink? Menaikkan PageRank? Atau mendapatkan posisi yang baik di mesin pencari? Kedua jawaban tersebut memang benar, namun pada prakteknya ada sedikit perbedaan implementasi.

Untuk menaikkan PageRank, backlink yang kita miliki harus:

• Berasal dari situs dengan topik sejenis (baca artikel “Tragedi PageRank Update” sebagai tambahan informasi).
• Berasal dari situs yang PageRank-nya lebih tinggi. Namun tidak ada salahnya mengumpulkan backlink dari situs ber-PR berapapun karena tetap akan diperhitungkan dalam penilaian PageRank.

Sedangkan apabila tujuan kita adalah untuk menaikkan ranking di search engine, maka:

• Backlink dapat dikumpulkan dari berbagai situs. Tapi tetap saja, utamakan backlink dari situs bertopik sejenis.
• Backlink usahakan berupa Natural Backlink.
• Backlink harus menggunakan variasi keyword yang dibidik pada anchor text. Usahakan pula untuk melakukan deep linking atau link ke halaman-halaman lain pada situs yang bersangkutan.

Sumber Backlink

Pokok bahasan terakhir, darimana saja kita bisa mengumpulkan backlink? Atau, bagaimana caranya mendapatkan backlink sebanyak-banyaknya?

• Submit situs kita ke situs-situs social bookmarking. Yang perlu diingat, tidak semua situs social bookmark sekarang menghasilkan backlink.
• Membuat dummy blog.
• Berkomentar di blog yang atribut NoFollow-nya dimatikan. Seperti blog ini misalnya
• Membuat artikel menarik yang dapat memancing backlink.

Sebetulnya masih banyak lagi, jadi silahkan berkreasi sendiri saja. Yang jelas, HINDARI menggunakan tool-tool yang mengklaim bisa menghasilkan ribuan backlink bagi situs Anda dalam hitungan jam atau hari. Selain tidak efektif, juga 99% berpotensi dianggap spam oleh mesin pencari.

Semoga bermanfaat dan tidak bingung lagi dengan backlink

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Are you interested in some free rapidshare premium accounts?
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Adobe Dreamweaver CS3 Classroom in a Book with Companion CD

Adobe Dreamweaver CS3 Classroom in a Book with Companion CD
Adobe Press | May2007 | ISBN: 0321499816 | 480 Pages | CHM | 38.9MB | Companion CD | 42MB

Dreamweaver CS3, now included as part of Adobe’s Creative Suite 3, is the leading professional Web design and development application in the market, and is a must-have tool for any Web designer or developer. Dreamweaver CS3 offers new CSS layouts, a unified CSS panel, and CSS visualization tools that let users create interactive Web sites without having to delve into code. Dreamweaver users can now create dynamic interfaces using the Spry framwork for Ajax. (Spry is 99% HTML, so it’s accessible to both designers and developers). Spry widgets (pre-built user interface components) let users quickly add common user interface components to Web pages. Each chapter in this full-color book contains a project that builds upon the reader’s growing knowledge of Dreamweaver, while review questions at the end of each chapter reinforce the most important skills. Readers will learn how to customize a Dreamweaver workspace, apply cascading style sheets, enter headline and body text, insert graphics and rollovers,
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A Users Guide: Building a Successful Joomla! Powered Website

The First Easy-to-Use Guide to Joomla!-The World’s #1 Open Source Content Management System

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New to Joomla? No problem! This book starts with the simplest design and system concepts, and builds your expertise step-by-step. You’ll rapidly master Joomla!’s power, even if you have no content management, scripting, or CSS expertise. Experienced with Joomla!? You’ll turn to this book constantly for its authoritative, plain-English, example-rich Joomla! 1.0 and 1.5 reference content.
· Understanding content management, what Joomla! does, and how its components fit together
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· Working with Joomla! modules and components
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· Start-to-finish case studies: building a school website, an e-commerce site, and a blog
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Mac OS X 10.5 Leopard: Peachpit Learning Series

Learn how to get the most out of Mac OS X version 10.5 Leopard with legendary teacher and author Robin Williams.

The Peachpit Learning Series brings you the best-selling authors you know and love, on the topics that are near and dear to you, in a format that allows you to learn just what you need to know, and at your own pace. With this book, you can learn in your own way—whether it’s working through the lessons from start to finish, jumping straight to step-by-step exercises about new features, or looking up just what you need to know at that moment. There are hundreds of exciting tools and hidden gems in your Macintosh. And with the gentle yet expert hand of Robin Williams guiding you along the way, you will learn to take full advantage of all that Leopard has to offer. If you are new to Mac OS X, you’ll learn to use your Mac with help from a world-renowned teacher. From there, you can move on to customize it to suit the way you work. And if you’ve been using Mac OS X already, you’ll learn to use the new features in Leopard, like Spaces, Quick Look, and Time Machine, and explore all the enhancements to favorites like Mail and iChat.

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